MadChas - Mad Cash Club Blog

With all the hype and BS online these days, many people trying to get something going online end up frustrated because nothing seems to work.

I have decided to reprint this article to give you hope.

“How to Escape Your Day Job, Pay Your Bills, And Make
Progress Towards The Ideal Lifestyle All The Hypsters
Talks About — And A Frank Discussion Of What’s Hype And
What’s Real.”

By Marlon Sanders

There are 6 basic ways to get dough online:

1. Promote affiliate products

2. Google adsense

3. Sell a service

4. Sell advertising

5. Sell physical products (think ebay)

6. Sell information

You’ll notice that the last 4 all involve selling
something. That’s the approach I wanna talk to you about
today.

I did a survey with my Milcers and Alist members. I found
out that most of them are still stuck to a degree in
getting things going.

I want to give you an abbreviated action plan that I spend
100 pages elaborating on in “Gimme My Money Now” and that
the icons walk you through in “The Marketing Dashboard”.

There are MANY Formulas out there. Here’s the Marlon
Sanders Formula in a nutshell. So many of you have written
and said, “I need a Formula. I need step-by-step.” This is
the big picture:

1. Find demand

2. Write sales letter

3. Create info product to meet demand

4. Roll out with affiliate program

That whole formula is elaborated on in much greater depth
in both Amazing Formula and Gimme My Money Now.

Here’s what I found out from my survey. Most of you guys
and gals have jobs that you want to escape from. You have
bills and debts to pay.

And most of you are coming into this without a lot of
prior knowledge of marketing and some of you have limited
computer skills.

Based on that, do you think it’s safe for me to say it’s
unrealistic to think you’re going to quickly and easily
become a zillionaire? Well, it’s true. If you have no
background in sales and marketing, and you don’t have very
good computer skills, you have a learning curve ahead of
you and that takes time.

HERE’S HOW I PERSONALLY DID IT

I remember when I was broke and bought deodorant with all
pennies. But what I did was kept learning and didn’t
expect easy nor overnight results.

I kept buying books when I could afford them. There were
no cheap and easy ebooks back then. I could have done it
10 times faster if I had access to all the information
available today.

Anyway, my way out was self education. And action. I kept
doing little projects to put what I learned into ACTION.

I ran this one little business where you sold booklets
using answering machines. You didn’t have voice mail then.
So I had 3 answering machines hooked up in my home (my
friends hated it).

I ran these little ads in what we call in the U.S. “penny
shoppers.” These are little papers given away for free
that are all classified ads.

I ended up running ads in 72 cities! And people would
leave their name and address on the answering machines. I
shipped the books C.O.D. Half the books came back. It was
sorta like paying out 50% affiliate commissions.

You didn’t have Paypal or easy merchant accounts in those
days. So you had to do C.O.D. I sold $12,000 of books via
“mail order.” And I was exhilerated to do so. I think at
the end of the day I probably LOST money.

But I sure learned a lot.

Then AOL and CompuServe came along and I started writing
sales letters and running ads on there. You’d run a little
classified ad (they were free on AOL). People would email
you.

Since autoresponders didn’t exist, you’d personally email
them back your “free report.” Since there weren’t any
PDF’s then (at least, that I knew of), the free report was
a long email.

The “big trick” my friend Jonathan Mizel taught back then
was to put their name in the return email! That was a big
secret back then.

Mizel, me, others all learned copywriting from Tested
Advertising Methods by John Caples. That was like one of 4
or 5 books on copywriting. But you know what? We wrote
some pretty good sales letters back then. I first met
Jonathan Mizel ’cause he sent me one of his sales letters,
and I thought it was good. So I wrote and asked him where
he learned to write copy.

Of course, he said “Tested Advertising Methods” by John
Caples. So we were immediate friends.

AOL was great. You could test out your little ads, emails
and sales letters. I don’t even think in those days we
sent out follow up emails.

As far as I know, my friend the late Corey Rudl created
the demand for autoresponders when he wrote about how he
brought in all this money by automatically emailing buyers
4 days later.

It was only after that someone was smart enough to create
an autoresponder. Corey’s stuff was hand coded.

Somewhere in this timeline (it all escapes me), I had a
little retail store selling self help books and tapes. The
first thing newbies think to sell online is either diet
stuff or self help.

Man, self help is a tough sell. Both Dan Kennedy and I had
self development stores. And we both lost bux on ‘em.
But I did have the chance to write and send out a few
sales letters. And since I often didn’t have the money to
print and mail letters, I’d call ‘em on the phone.

I found out that just by calling people, I could say
ANYTHING and I’d STILL get a lot of people coming in for
the next 3 weeks.

That’s the power of staying in contact with your
customers.

Anyway, I could go on with this story. I’ve told the rest
of it in bits and pieces in different places.

What are you supposed to get out of this?

Dan Kennedy I think had a path kinda like mine. And what
he said once is profound. He said, “I became an overnight
success after 20 years of effort.”

Now, I’m NOT saying you need 20 years of effort. You
don’t. But neither is 20 minutes a week gonna do much for
ya.

Most of the people I’ve seen make it in this business do
so after trying things that didn’t work. And they kept on
trying. And sooner or later, somethin’ clicked.

I think I shoulda called this article, “Sooner or Later,
Something Clicked.”

So you got a job that sucks. You got bills that are
stacked up. Hopefully you can buy deodorant with something
other than pennies like me in the old days.

So what do YOU do?

My friend, I’d personally tell ya to do what I did. Fall
in love with the process more than the immediate fixation
of “I gotta make this work now or the whole thing is a
scam.”

What you’re learning is marketing.

And that’ll benefit you your whole life. It can help you
get your son or daughter or friend a job. It can help you
raise money for your Church or charity. It can help you
promote an idea whose time has come.

See, a LOT of people say, “I feel like I’ve just wasted my
#*$&* money on stuff.”

I my response is, “Then you don’t understand what you’re
learning. No wonder things haven’t clicked for you yet.”

See, this isn’t about gimmicks. It isn’t about you
figuring out how to trick people into buying with magic
words. It isn’t about fooling the search engines into
stickin’ your stuff at the top. If you do this business
the way I teach it, it’s about learning marketing. And
yeah, I said the dirty 5-letter word — LEARN. You can
paint it up. You can put perfume on it. You can sell the
sizzle not the steak.

But my friend, what you’re doin’ is learning. And like my
friend Jim Edwards says, “That isn’t something you
microwave.”

“So Marlon, tell me how long this is gonna take and how
much I’m gonna make when I’m done?”

Rule 1: People learn at different rates, so no one knows.

Rule 2: You’ll never be done.

Rule 3: It depends on what you sell, who you sell to, how
much you charge, what your margin is and how often they
buy.

Some people like Russ Brunson get in this business, do it
part time between classes in college and go great guns
with it.

Others are like me and take like 10 or 20 years to learn
it. What’s average? Average is not doing anything,
therefore not learning anything, therefore the bills pile
higher and the job gets tougher.

“Well, if you can’t tell me how much I’m gonna make, how
long it’s gonna take and how much it’s gonna cost me, then
I think this whole thing is a scam.”

To say that is to say you believe marketing is a scam.
Because at least the way I teach it, that’s what you’re
learning.

What’s my advice?

Think of the best info product idea you know how to come
up with. Interview some experts and record it. Or have a
friend interview you. Do a little 3-hour product, write a
sales letter for it. And see if anyone buys.

If they don’t buy, guess what? You asked the market a
question and the market answered.

You asked the market, “Do you want to buy this?” And the
market responded, “No, not in the way you’re presenting it
to me.”

Your choice is to present it differently or do another
product. Along the way hopefully you learn some things
about how to find out what people want, how to get ‘em to
buy, how to fulfill products, write letters, create sales
pages and so forth.

Honestly, in the DOING, you’ll learn a lot more than
you’ll ever learn in the reading. You ask. The market
answers. You learn along the way.

But if you’re a spectator and you never get in the game, I
can guarantee you one rock solid thing: You’ll never win
the game if you aren’t in it.

This is a great business. It isn’t for everyone. It sure
isn’t a way to become a zillionaire overnight. Maybe after
5, 10 or 20 years you hit that zillion and you’re the next
John Reese or Jeff Walker.

I don’t think everyone should be in this business. If you
don’t wanna figure anything out yourself, if you don’t
wanna learn how to solve problems, if you don’t wanna
learn more things about html and the computer than you
really wanna know, if you can’t tolerate risk, if you need
your first attempt to be a success, or even your first 3
or 4, then I don’t know, if you can’t afford to spend
money on learning and education, if you can’t afford to
try things that don’t work, if you think it should all be
simple and easy, I don’t know if this industry is for you.

A lot of people get seduced by the lure of ez dough. The
promises of zillions without learning. Just connect the
dots and you too can be John Reese, Marlon Sanders or
whoever you wanna choose.

Here’s the deal: People WILL sell you a turnkey system to
escape your job, make zillions or whatever. They’ll give
you the fish. I want to teach you TO FISH.

I have a strong belief that unless you buy a franchise, in
most cases your going to better off learning marketing
than “buying a fish.” There are exceptions. But more often
than not, buying a fish doesn’t serve you well.

Some of my friends would disagree with that premise. I
happen to have a strong conviction that you are better off
learning marketing.

Here’s my criteria for buying a product: If whatever “IT”
is doesn’t “pan out” for you, are you STILL better off
from having spent money on it? Will it continue to benefit
you, your family or your friends in the future?

If the answer is NO, then think twice before spending your
money.

You have a job you wanna escape, bills to pay off,
retirement to prepare for. Or special needs like a sick
loved one. Or a sickness yourself.

I can’t promise you ez zillions. There’s no integrity in
that.

I can’t promise you 6 figures a year ez as pie.

What I CAN promise you is that selling products works.
It’s no scam. People been doin’ it for thousands of years.

I can promise you that marketing works. Always has. Always
will.

I can promise you that money and time spent learning
marketing can pay off in many ways.

I can promise you that if you find demand, meet it with
products and well-executed promotions, and you do that
over time, those bills will likely fade away.

I can promise you that everybody on the Net selling you
this or that “dough making system” ALL have 1 thing in
common — THEY are selling you a product, service or
seminar.

They have a target market.

They have an intro offer.

They have a back end.

I believe in paying more attention to what people DO than
what they SAY.

People get all confused what to DO. And there’s a new
system invented every day that’s the next big thing. Thank
God. I love commerce.

But to remove the confusion, understand this:

They all may disagree on HOW you make money. But one thing
is certain: They’re making bux selling a product to a
target market — YOU!

Go and do thou likewise.

I remember back then. When I bought deodorant with all
pennies.

I remember the date I had with a model in a car that
smoked like a bomb.

And to me, there’s no confusion. It’s all crystal. It’s
all simple. Take away the smoke. Take away the mirrors.

You need a product. You need people who want it with the
money to buy it. You need some great promo out there.

There’s only ONE method people having using to pay their
bills and quit their jobs for the past 1,000 years –

Selling products and services to a target market with a
great sales pitch that presents benefits and solves
problems.

I know you want more details on how. How do you find
target markets? How do you identify demand? How, how, how.

I have provided a lot of those answers in the Milcer’s
newsletters, Amazing Formula, Gimme My Money, Action Grid.

You wanna quit that job? You wanna liquidate that debt? I
don’t have an ez zillion for you. But I do have a crystal
clear answer.

Find a group of people. Find out what they need and want.
Meet those wants with a product. Provide great service.

And who knows. Maybe. Someday. If the stars shine down on
you, you’ll hit that pot of gold at the end of the
rainbow.

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.” If you’d like to get on his
mailing list and receive tips, articles and information
about online marketing, visit:
“Amazing Formula“

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How To Get The Traffic You Need To Make Your Money Machine
Hum and Purr — What I Learned About Affiliate Programs By
Drinking Coffee In A New Shop — And How It Can Help YOU
Get More People To Your Web Site

‘Bout two miles away from me is the new place in town.

You walk in the doors and there are plenty of nice, cushiony
chairs to sit down in as well as a table for larger groups.
The earth tones help you relax and settle down to enjoy your
coffee.

And then….then there is the “humming machine” over on the
left side. It’s the largest coffee roasting machine I’ve ever
seen. Not that I’ve seen many.

But it has this gigantic cylinder with big ol’ hoses runnin’
from it up through the ceiling.

And it has some knobs on the front and a crank you use to
make it hum.

A middle-aged man goes over to it and pours coffee in and
cranks it up. As you sit drinking your cappuccino, there’s
a hum as the machine does its magic.

I don’t know what magic there is in the beans it spits out
after its done with ‘em. But they sure do brew up a tasty
cup o’ joe.

As I sit drinking my cappuccino and reading a book (marketing,
of course), I notice the dull hum in the background. Yet,
reliably, predictably, the machine spits out perfectly roasted
coffee beans.

Such is your web site.

It is your money machine that spits out orders. And done right,
it makes a beautiful hum as it works on your behalf.

For that machine to grind out roasted beans, you have to input
raw beans….the raw materials. The same goes for your web
site. You need traffic. That is your raw material.

This summer, the number of new, highly touted Internet marketing
products is going to match last summer’s. It’ll be somewhere
between a fireworks show and a freak show. He who has the most
dazzling fireworks show and best illustrated affiliate action
with the largest prizes wins.

Last summer it was the BMW car for the first place winner. This
year, maybe it’ll be the Lambo.

So if you want to crank up your affiliate program, there’s no doubt
that a good offer and sizzling prizes works.

But how much do these offers have to do with you? So you buy the
program. You learn the deep, dark secrets. Then what?

Where does that leave YOU? You’ve got $1,000 to $5,000 less in
your bank. That’s for certain. But are you any better off?

I’m an advocate of education. I DO believe buying programs that FIT
your model. I do NOT believe in buying things just because a lot
of people sell them “so they must be good.”

If you don’t know this, the BIG SECRET behind massive launches with
many affiliates simultaneously promoting is NOT the quality or
usefulness of the product to ANYONE.

It boils down to how much preparation went into it (sometimes months
of work). And how big the affiliate prizes are. Last year, the big
prize was a BMW car.

So far this year, it’s a Rolex. But I think a Lambo car may be in
the mix. You know, the next gigantic launch has to have
affiliate prizes that trump the prior one.

None of this is BAD or wrong. I happen to like the people involved
in these launches. The problem comes when people buy something
based on the social proof of everyone and their dog promoting it
EVEN IF it has nothing to do with your “model” for making money.

I don’t care if a chorus of 100,000 angels sing in unison
(motivated by the desire to win crazy prizes) that you should buy
an info product.

That does NOT in one iota make it more VALID or useful to you.

It’s all about the model. What’ the model. Is it relevant to you.
The prizes are good. I have no problem with them. It’s a great
deal for affiliates. But YOU need to be an educated consumer.

Because I’m telling you right now. Between now and the end of
September, it’s going to get crazy with launches.

OK. So I’m assuming you’ve bought some “secrets.” Maybe a lot of
“secrets.” Where do you go NEXT?

If you take away all the smoke and mirrors (which is what I help
people do), in spite of all the hype, there are only a FEW ways
you make money in this market:

1. Products — Most people sell info products. You have ebooks,
CD’s and courses, coaching, teleseminars, membership sites and
so forth.

2. Traffic — You get that from organic seo, pay per click,
and associate programs. You can also buy banners. Most viral
marketing that works is a derivation of an affiliate or associate
program.

3. Sales conversion — You have webinars, teleseminars and sales
letters. A lot of people have gone to verbal selling because they
suck at writing sales letters.

Products + Traffic + Sales Conversion = Cash

Here are my NINE LAWS of Internet marketing:

Law one: At the end of the day, you still have to IMPLEMENT.
You have to do.

Law two: Learning secrets is more fun and sexy than doing.

Law three: The money is in the doing

Law four: Doing is frustrating because you will always run into
snags and things that don’t work as simple or easy as you wish they
would.

Law five: The people who win DO. They implement. The people who
don’t DO, don’t make money.

Law six: You can get so stuck in “learning secrets” that you never
do.

Law seven: If it’s dirt simple with no brain required, if all you
do is push a button and money comes in — then all the opportunity
has already been sucked out. You will NOT make money long term
because there IS no barrier to entry and everyone will jump on
board.

Law eight: When everyone jumps on board, the opportunity is often
gone. Blue Ocean book was right.

Law nine: Problems are good. They provide barriers to entry for
competitors. It’s the most basic law of supply and demand.

I believe in buying secrets. I believe in specialized knowledge
and know how. I also believe the most important part of the whole
equation is what you DO.

What you DO is as important as what you KNOW.

Doing requires confronting what is NOT comfortable to you. Watching
DVD’s and going to seminars is comfortable. DOING is not. Why?
It’s a learning curve. Things don’t work. Things aren’t as simple
as you wish.

That’s part of life.

But if you really wanna make it happen, you gotta focus on DOING.

And the main reason I bring up this uncomfortable and unpopular
truth is because I want YOU to succeed.

My products for the most part are NOT about secrets. They’re about
DOING. Yeah, that isn’t as sexy and interesting and fun.

But do you wanna be entertained? Or do you wanna make money?

Honestly.

If you wanna be entertained by the biggest fireworks show and
dazzling simultaneous blitzkriegs of promotions by affiliates,
then have a good time.

Enjoy the show.

Personally, for entertainment I recommend movies, comedy shows and
magic shows. But it’s whatever floats your boat.

If you wanna make money, then buy your know how carefully and focus
on DOING. You don’t HAVE unless you DO.

If you’re STUCK and just can’t get it going, I recommend:

Anthony Robbins 30-day personal power program.

You gotta confront ACTION. You gotta do things you are NOT
comfortable with. You gotta pick up the phone and call people or
do interviews. You gotta write things like sales letters than are
new learning curves.

And yes, you can outsource some or all of the above — IF you have
the money to do it. And can confront SPENDING the money to hire
people to do things. And confront the idea you probably will end
up spending money on some things that are junk or done wrong.

QUESTIONS:

The basic questions are: Who are you selling to? What you selling
them? And how are you finding them?

But I’ll spell them out:

Do you have your target market or target audience yet?

That for a lot of people is the point at which they stop or get
stuck.

All things being equal, you’re best off selling something you can at
least get passionate about. If I wasn’t doing the Internet
marketing thing, I’d be doing info products on magic or chess or
public speaking. Or perhaps something about coffee.

2. Have you done your 12 product survey?

Gimme My Money Now has my system for this.
Gimme Secrets

3. Do you have your sales letter written.

My best tool for this is:
Push Button Letters

But you get best results if you combine it with basic know how from:
Sales Copy

4. Do you have your affiliate program?

Even if you use organic seo and/or pay-per-click, it ONLY makes
sense to drop your customers into an affiliate program and get them
promoting for you.

That’s what my Affiliate Dashboard will help you DO.

Affiliate Dashboard — There aren’t a lot of SEXY secrets in it.
It’s a DOINGness product to help make it faster, simpler, easier
and cheaper to set up your affiliate program.

Affiliate Dashboard

Design Dashboard — Helps you design your site or at least tweak
what a designer does for you. Helps you save a lot on
autoresponders, hosting and pictures. A to Z. My most thorough
Dashboard to date.

Design Dashboard

It’s another DOING product. And yeah, it isn’t perfect or flawless
or all EASY. I’ve tried to make it that way.

But if you can’t CONFRONT something that isn’t perfectly easy,
honestly. Keep your day job.

You can either confront action. Confront doing. Confront problems
that have to be solved. Confront things that aren’t perfect.

Or you can’t.

If it was all a piece of cake, we would all be rich now. Wouldn’t
we?

In the past, I talked about the seduction of “easy” methods. If
you look back at the things I talked about, you’ll see most of the
money you spent buying them was totally wasted.

Yet, it was an unpopular truth when I told you the truth. I
actually got some of the most vicious emails when I wrote those
things. Because a LOT of players had vested interest in teaching
those methods we ALL new wouldn’t work a year or two down the road.

But darnit, they sure were SEXY and easy to sell.

The people who sold those programs made millions in some cases. So
how did those methods work out for you?

They didn’t, did they?

I’ve been preaching and teaching about the songs of the sirens for
HOW long now?

OK. So a nice gentleman writes me that he avoided the songs of the
sirens, created a product and it didn’t make money.

And he blamed me more or less.

That’s part of marketing. NOT all products work. I don’t care WHO
you are.

You pick yourself up. Do a new survey. And move on. You look at what
the market IS buying.

Are you gonna DO?

Are you gonna CONFRONT?

Are you gonna have a clear model and stick to it? Or get sidetracked
every week but a blitzkrieg of fireworks, flash and dash?

Do a million angels on a pinhead singing praises for a model that
doesn’t fit what your doing or won’t work a year from now make it
any more valid for YOU?

Engage your brain.

Best wishes,

Marlon Sanders

—————————————————————
Marlon’s Marketing Minute is copyright 2007,
Higher Response Marketing Inc. All rights reserved.

—————————————————————

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